The Fertility & Family Dietitian


JASEL SMALL BSC MSC RD

Your Online Fertility Dietitian
— for Trying to Conceive, IVF and PMOS (PCOS)

As a HCPC-registered dietitian with a decade of NHS experience, I translate the latest research into simple and practical steps so you feel informed, empowered, and supported.

Dietitians are the only nutrition professionals regulated by law in the UK

Nutrition is one of the most underused tools in fertility care. Research shows that diet and lifestyle can play a meaningful role in fertility, for both women and men, but with so much conflicting advice it’s hard to know what applies to you.

I help you make sense of it. Together we’ll set realistic goals and work out practical changes that fit your life, so you can feel confident you’re giving your body a great foundation for conception.

Portrait of Jasel Small, Fertility, Pregnancy and Menopause specialist dietitian

— HCPC Registered Dietitian — MSc Dietetics — BSc Nutrition — 10 years NHS clinical experience
— Online one-to-one consultations, UK & International

My 3-Session Fertility Nutrition Programme

£270

Whether you’re trying naturally, preparing for IVF or managing PMOS (PCOS), this programme gives you personalised support from a dietitian over three one-to-one consultations.

Session 1: Your starting point
We’ll look at your current diet, medical history and fertility goals. You’ll leave with clear recommendations and a 7 day meal plan tailored to you, so you know exactly where to start.

Session 2: Putting it into practice
We’ll review how things are going, work through anything you’ve found difficult and adjust your plan so it fits your routine.

Session 3: Looking ahead
We’ll review your progress and make sure you have everything you need to keep going after the programme ends.

All consultations are online, so you can join from home. You’ll have space to ask questions at every session, with no unnecessary restrictions, complicated supplement regimes or unrealistic promises.

Testimonials

“I had a really positive consultation with Jasel. She was approachable, and explained everything in a way that was easy to understand. What I appreciated most was her focus on what I could easily add into my diet to aid my fertility. I left feeling informed, empowered, and optimistic.”
— Fertility nutrition client
“What I appreciated most was the personalised advice and reassurance she gave. Pregnancy can feel overwhelming, but having the support of an experienced dietitian — and a mum herself — made me feel understood and cared for. Her knowledge and long-standing experience really show, and she explains everything in a way that is clear and reassuring.”
— Pregnancy nutrition client
“The most helpful part of the consultation was the science-focussed explanation and the attention to our current habits. It felt like a perfectly tailored dietary plan, and we are having no issues following it because of it!”
— Fertility nutrition client

My approach

Trying to conceive can be an emotional rollercoaster, and searching for trustworthy nutrition advice along the way can make it feel even more overwhelming.

I’m here to guide you through it. I’ll translate the latest evidence into practical strategies that fit easily into your everyday diet, with a healthy side of empathy. I don’t believe in restrictive diets or food rules. My aim is for you to enjoy your food while knowing you’re giving your body the support it needs.

QUALIFICATIONS AND AFFILIATIONS

- BSC Nutrition - University of Surrey

- MSc Dietetics - King’s College London

- HCPC Registered Dietitian (Registration No. DT28998)

- Member of the British Dietetic Association (BDA)

- Completed further training and award winning courses in fertility and pregnancy nutrition

Who I work with

Trying to Conceive

Personalised fertility nutrition advice to give your body the best possible foundation to conceive and carry a healthy pregnancy

— In depth pre-conception nutrition & natural conception preparation

— IVF, IUI & ICSI nutrition support

— Donor insemination & egg donation

— Egg & sperm quality optimisation through diet

PMOS & Endometriosis

Specialist dietary support for women with PMOS or endometriosis, to help manage symptoms while supporting your fertility.

— PMOS nutrition for fertility & hormone balance

— Endometriosis symptom management through diet

— Insulin resistance & blood sugar support

— Anti-inflammatory dietary approaches

— PMOS & endometriosis pregnancy nutrition

Pregnancy nutrition

Once pregnant, I also offer evidence-based, trimester-by-trimester guidance to support a healthy pregnancy for you and your growing baby.

— Education and guidance on the key nutrients to include during pregnancy for healthy development of your baby

— Support with nausea, fatigue, reflux & constipation

— Evidence-based food safety & supplement advice

— Tailored dietary advice for each trimester

— Practical strategies that fit your daily life

Picture of mushrooms against a pink background

Free fertility nutrition resources

Fertility Nutrition Guide

Feeling confused about what to eat for fertility? Download my free, evidence-based guide for clear, practical advice to support you while you're trying to conceive.

The Fertility Supplement Guide

Not sure which supplements are worth taking when you're trying to conceive? This free guide includes evidence-based recommendations and what to look for on the label.

Ready to optimise your nutrition?

If you're feeling unsure, exhausted, or simply want to feel more confident in how you are supporting your fertility or pregnancy - you are not alone, and you don't have to work it out by yourself.